Using Other People's Content

You can also add value to your site using content from other sources.

Many good articles are available, both free and for a fee, that can be published on your site. Of course, you will need to credit the author, and in most cases provide a link back to the author's web site. Be sure and only use articles that are appropriate to your niche.

You can also add content by using RSS feeds. Set up correctly, you can display current news on your site that's relevant to the focus of your site.

Never use someone else's work without their permission.

That should go without saying, yet it is staggering how many sites "borrow" content from other sites. Don't be one of them. At best, it will have a negative effect on your credibility. At worst, it could end you up in legal hot water.