Jul

7

2005

The 3 Cs Of A Successful Website

Author: Anita Cross

Content. Content. And Content!

Okay. That’s not quite right. It’s actually “Good Content” x 3, but that doesn’t make for a catchy title.

If you want your site to be successful, you must have good content and lots of it. Ideally, you will add one page of unique content every day. That means writing your own articles, book reviews, blog entries, etc. Easier said than done, I know.

Especially if yours is a one-man operation.

It ain’t easy running an offline business, and finding the time to create new content every day. After all, you need to eat and sleep, too.

However, it’s not possible to over stress the importance of unique and fresh content. It’s what sets you apart from your competition. It’s what keeps visitors on your site, and what keeps them coming back. And it helps the search engines to send you those visitors.

It may be more realistic for you to add new unique content weekly, bi-weekly, or monthly. Once you have determined the best frequency for your schedule, mark it on your calendar. Then make a commitment to meet your own deadlines.

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This weblog is not affiliated with or endorsed by Google, nor does the author claim any inside information regarding Google Search. Opinions expressed by the weblog's author, Anita Cross, are based on years of experience researching and marketing websites, along with a dose of common sense. Opinions expressed in resulting comments are those of the respective authors.

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