Make It Readable.

For the most part, we have been discussing ways to get and improve your website's visibility on the internet. But getting qualified visitors is only a part of the equation.

Numerous studies have been done over the years, and they've all come to the same conclusion: Visitors are impatient. You have only a few seconds to persuade them they're at the right website. Otherwise, they go back to the search results and try another link.

These studies also show that most visitors will scan the page to determine if they want to stay or look elsewhere.

If each page of your site is highly focused on one concept, the information the visitor is looking for is probably there. But will he find it?

Tweak Your Content For Easy Scanning.

Lots of long paragraphs may work well for an article in a traditional magazine, but they don't work on a computer monitor.

• Break long paragraphs into smaller ones.
• Convert a paragraph into a bulleted list, if possible.
• Create a bold subheading from a short first sentence.
• Highlight an important point with a border and colored background.

Make it easy to determine the page's relevancy with a quick scan of the page.