Get Clear.

Designing, building and maintaining a website is a lot of work. And there are expenses involved.

At the very least, you must pay registration fees for you domain name. Free hosting is available, but not viable for a serious commercial website.

If you can't do the work yourself, due to lack of ability or lack of time, there is the added expense of paying someone else to do the work for you.

Be it time or money, the more your site costs you, the more important it is the site provides a Return On Investment (ROI).

No matter what ROI means to you it should translate into increased profits, sooner or later, directly or indirectly.

To do that, you must determine two things:

1. What you want from your website and to that end
2. What you need your visitors to do.

You must "get clear" on what you expect from your site in order to present a clear call to action that will benefit both you and your visitor.