Creating Your Own Content

Author: Anita Cross

It takes a commitment of time and resources to create content regularly. And it helps to have a few old-fashioned tools: a small, portable notebook and a pen or pencil. A personal recorder could come in handy, too.

In the notebook, start a list of ideas for new pages within your niche: Books or products to review, Questions that haven’t been answered, Professional opinions, etc. Keep the notebook handy so you can add to the list, or write down your thoughts when inspiration strikes.

I recommend starting with a book or product review. It doesn’t have to be long to be useful, and it’s relatively easy to write. Just keep it objective, and don’t try to sell yourself or your service/product in the review.

Write like you talk. Let your personality shine through and your visitors will come to feel like they know you, which will build trust and credibility.

If you have trouble writing, try talking into a recorder as if you were talking to a good friend. Transcribe your comments, then use those comments as your starting point. Just polish and publish.

Like anything else the more you write content, the easier it becomes.

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