Speaking of Domain Names

Author: Anita Cross

Have you gotten suckered into the concept of creating numerous web sites that all link back to your main site? The only winner there is the company you register your domains with.

Here’s Why.

If you don’t have good content on each of these other sites, you won’t pull in enough traffic to justify the cost of hosting the site. And if you do have good content, it will serve you better on your main site.

Look at it like this: First, you create a satellite site, keeping the focus tight on one aspect of your business. Then you start getting traffic to the satellite site, and have a high 5% conversion rate (5% of your visitors click on a link to the main site). Not too bad.

Now lets say your main site converts 3% of your visitors to clients. With these conversion rates, your satellite site would need to pull in 2000 visitors for your main site to acquire 3 new clients.

However, if you put those same pages on your main site instead, you’d get 100% of those visitors to your main site. With a conversion rate of 3%, 2000 visitors would mean 60 clients. Or, more realistically, you would acquire 3 new clients much faster.

On the other hand, if you still want to register a boat load of domain names, I have a reseller account that pays me a paltry sum for every domain you register. If you insist on throwing away your money, you’re welcome to throw some of it in my direction. ;)
Anita’s Domain Registrations

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This weblog is not affiliated with or endorsed by Google, nor does the author claim any inside information regarding Google Search. Opinions expressed by the weblog's author, Anita Cross, are based on years of experience researching and marketing websites, along with a dose of common sense. Opinions expressed in resulting comments are those of the respective authors.

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