Google Dancin'

By now, you’ve probably heard about Google’s “sandbox.”

Google isn’t talkin’, but word on the forums is Google puts all new sites in the sandbox. Being in the sandbox means Google’s search results won’t include your site in any of the coveted top positions, regardless of how relevant. Except, perhaps, for some really obscure terms.

What is commonly called the sandbox is Google’s aging delay. While Google isn’t giving out the details, their recent patent application gives us a glimpse into their mindset. Their algorithm takes a variety of age related factors into consideration for both your site and sites linking to you.

The reasoning behind an aging delay makes total sense for the big picture. It’s there to fight the dirty tactics of spam sites. It can be very frustrating, however, to the owners of the sites affected as they wait months to show up in Google’s results.

There’s nothing you can do to prevent it, but you can use this time to your advantage.

Work on creating new content for your site. Write interesting articles within your niche and submit them to sites that accept and distribute articles. Join relevant forums and news groups, and become an active member of these communities. Continue to follow your link building strategy of asking for links from other related sites and directories.

Your efforts will pay off in the end, and you’ll develop good site/traffic building habits. And though it may take Google months to rank your site appropriately, you’ll soon show up in Yahoo and the other search engines.

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