Google Dancin'

When you provide good information, you give people a reason to visit your site, and you give other sites a reason to link to yours.

When you provide a good resource, you give your visitors a reason to bookmark your page and come back from time to time. And the more often a person visits your web site, the more likely they will become a client, customer or subscriber.

Create an invaluable resource area of outgoing links by keeping it focused directly and indirectly on your industry.

For example, if you build or remodel homes, linking to local plumbers, electricians, roofers and landscapers provides a valuable resource to folks in your local area. If you sell fly fishing gear online, you can link to resorts, guides and organizations worldwide where fly fishing is featured.

Qualify sites you link to with the same high standards discussed in previous “Linking Strategies” entries. Build your resource pages for your visitors, but keep in mind both your visitors and the search engines will judge you based on the quality of the sites you link to.

Your visitors see each outgoing link as a recommendation from you. What they find on the other end will reflect on you. They may not think better of you if the site you’ve linked to is professional, well thought out, and full of good information. But they will definitely think less of you if isn’t.

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