Linking Strategies: Lather, Rinse, Repeat.

Now that you've completed your first request for a link to your site, it's time to repeat the steps:

• Find sites that are related or complimentary to your industry.
• Verify the sites are in good standing with Google (and other major search engines.)
• Request a link.

Building incoming links to your web site is an ongoing process.

And it's a learning process. The more you do it, the easier it gets. As you become more comfortable with submitting requests, you'll also find it takes less time to qualify prospective web sites.

In all, however, you should only spend a few hours each week on building incoming links by this method. It isn't necessary to work at it all day, every day. And requesting links is just the beginning.

Outgoing links are important, too, and the subject of tomorrow's post.