Google Dancin'

I’m a big Kevin Costner fan. One of the many reasons, and perhaps the most compelling one at that, is he always takes the time needed to tell the story. I’ve never walked away from the theater feeling short-changed, or full of unanswered questions because important scenes were chopped out to shorten the movie.

Your web pages should be like that. Whether you’re telling a story, or selling a product, your words are what count. No amount of fancy, expensive web design will make up for a lack of substance on the page.

While working for an ISP that also provided web design services, I saw one web site after another fall short of its potential. I also saw sites that performed better than anyone ever thought possible. And every time, good or bad, the site’s performance could be traced back to the level of commitment the site’s owner had to providing great content.

Make a commitment to create well written, unique and highly focused information for your site. You don’t have to do it all at once. In fact, it’s better if you update one page at a time.

Create an environment full of interesting and valuable information within your industry. Showcase your expertise.

It will take time, but your hard work will be rewarded with incoming one-way links from related sites wanting to provide added value to their visitors.

As an added bonus, your position in search engine results will improve, too.

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