Google Dancin'

Let’s take a break from linking strategies, and talk about content.

What is content? Content is just about anything and everything you can put on your web site: graphics, photos, headlines, “call to action” statements, articles, product descriptions, testimonials, outgoing links, (and blog entries,) to name a few.

So what is “good” content? Good content provides value to your visitors and keeps them coming back, and often times gets your site recommended to their friends.

What qualifies as good content varies according to the focus of your site. Instructions to build a deck might be appropriate for a building contractor who remodels homes, or a garden site selling trees and shrubs, but wouldn’t be a good fit for a site on breeding horses for profit.

In fact, it might be easier to determine what good content is by looking at what it is not:

• Pages with hundreds of unorganized outgoing links.
• Pages created with a software program boasting high densities of key words (and low readability).
• Pages that simulate search results for a given keyword or phrase.
• Multiple pages of nearly identical content to increase the size of your website.

You should be seeing a pattern here.

Pages that are created solely to impress search engines aren’t likely to qualify as good content. (They’re not likely to impress the search engines, either.)

How do you know if the page you want to put up is good content? Ask yourself if you would like to land there following a search, and be brutally honest.

If the answer is “No,” the page doesn’t belong on your web site.

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