Google Dancin'

Every where you turn, an “expert” is trying to sell you his/her book on how to turn your web site into a gold mine overnight. Look real close. It’s amazing how much of the information is about selling information on how to turn your web site into a gold mine overnight!

What if you’d rather sell pet supplies? Or car parts? Or your services as a consultant?

I’m glad you asked.

I’d like to introduce you to a truly helpful book I recently purchased. “Call To Action” was just released (May 9, 2005) and is authored by Bryan and Jeffrey Eisenburg, Co-founders and head hanchos of Future Now Inc.

Subtitled “Secret Formulas To Improve Online Results,” This 314 page, hardcover book is chocked full of useful information. You can purchase the book directly from the web site, or from either Amazon or Barnes & Noble.

Here are just a few titles from the table of contents:

• “From Traditional to Persuasion Architecture – Lessons Learned”
• “Gazing into Your Visitor’s Eyes”
• “Overcoming Analysis Paralysis”
• “Advanced Wordsmithing: 3 Stylistic Ways to Become Memorable”
• “How Will They Buy It If They Can’t Find It?”
• “Buying: The Flip Side of Selling”
• “The Golden Rule of Online Persuasion”

The front inside jacket states: “The most comprehensive book of its kind, Call To Action is both a step-by-step, how-to manual, and a treatise on the true nature of conversion”.
I concur.

The brothers Eisenburg have a bi-monthly newsletter well worth subscribing to, as well, GrokDotCom. When you sign up, be sure to check out the Archives. There is a wealth of information tucked into those pages.

For the record, If you purchase the book, sign up for the newsletter, or both, I will receive absolutely nothing. Nada, Zilch.

Except, perhaps, for your heartfelt thanks for a gentle push in the right direction.

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